UX Strategy

Learn how to create user experience strategies that meet the needs of your customers and your business

1 Day (9:30-16:30) interactive training course

  • Central London

£575 (ex. VAT) per attendee (max 6 attendees)

  • includes breakfasts, lunches, refreshments throughout, course materials, certificate of completion

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Brief description:

An intensive introduction on how to create evidence-based UX strategies for your products and services so you can:

  • create consensus and a shared understanding using powerful tools
  • plan your UX research and design activities
  • understand how to differentiate yourselves from your competitors
  • ultimately, develop the right products and services for your customers and your business – get the sweet spot in the venn diagram between your business needs and your customer’s needs

Have you ever created products or services that met every business need but were failures in your customers’ eyes? Have any of your products and services delivered a great user experience but never made a profit? Have you ever wished you’d run your ideas past your customers before committing lots of time and money to them? Have you ever wondered how to demonstrate the importance of UX to your key stakeholders? If so this course is for you.

It's fun, it's interactive, you will meet interesting people to exchange ideas and experiences with, you will practice the methods that will help you develop and improve your UX strategy.

What you will learn

Some of the topics covered:

  • Examining what UX strategy is and what it’s not
  • Defining the value proposition of your product/service
  • Creating a business model which addresses the needs of your customers and your business
  • Analysing your competitors’ products and services to identify ways of differentiating yours
  • The importance of researching your customer/user experience
  • Different ways of conducting UX research
  • Translating great strategy into great design
  • Understanding if your strategy is working

Learning objectives

After completing the course, participants will be able to:

  • Describe what a good business strategy looks like
  • Create a business model for their product/service
  • Describe and discuss the benefits of customer research
  • Know when and how to conduct UX research and design activities
  • Conduct a competitor analysis
  • Monitor the success of their UX strategy

The Venue

4th Floor
54 St John's Square
London, EC1V 4JL

Located in the heart of Clerkenwell just 5 minutes walk from Farringdon mainline railway and underground stations.

  • Great food
  • Great location
  • Great rooms and equipment

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Contact Kelly Coote 0207 608 1670